Social and Influencer > Digitally Led Integrated Campaign
DENTSU THAILAND, Bangkok / UNIQLO / 2013
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Motivate the Bangkokian to experience UNIQLO 4th store at MEGABANGNA, by turn the long travel to fun travel with UNIGROUP campaign. Online: Build their own virtual buses and invite their friends on board. The more friends they invite, the more coupons they will get. And this coupon can only redeem at UNIQLO MEGABANGNA on the grand opening day. Offline: Bring online game to reality by preparing the real UNIGROUP BUS for the UNIQLO fans to enjoy the ride to the store.
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