Film > Internet Film
PHOTOPLAY FILMS, Sydney / SONY / 2013
Overview
Credits
BriefExplanation
Every year, millions of amateurs upgrade to a professional DSLR hoping for better photos. What they get is a camera they can’t use. In fact, two thirds will only use their DSLR on auto. We needed to show consumers the Sony NEX would give them the same result without the difficulty. We also new people researched camera purchases online so we spread a series of films mocking clueless DSLR users via camera bloggers and YouTube.
More Entries from Short Format Internet Film in Film
24 items
More Entries from PHOTOPLAY FILMS
24 items