Nokia used immersive 3D mobile advertising to market their first Windows-powered smartphone, the Lumia 800, to mobile users in major European markets. By creating a highly effective, interactive experience for consumers through an array of optimized mobile advertising channels, Nokia enabled mobile users to familiarize themselves with the Lumia 800 through this pioneering use of mobile 3D technology.

Rich media technology was a critical factor in the successful launch of Nokia’s first Windows phone, the Lumia 800. The impressive smartphone came to life in this first-of-its-kind mobile advertising campaign with a virtual, engaging product experience using stunningly beautiful, unique immersive environments, instantaneous banner expansions and fluid touch interactions. Users interacted with the Lumia 800 from every possible angle using the touch interface. Users had the ability to customize their experience by zooming into the Lumia 800 device and tapping a color button to instantly see the smartphone in various color schemes. With the integration of social sharing, users can connect and share the experience with friends across their desired social networks. A retail video within the mobile ad highlighted the unique features of the phone, providing a great visual example of the Lumia 800’s UI and capabilities. Additionally, the store locator within the mobile campaign ad integrated the user’s GPS-enabled location to determine the proximity of the closest Lumia 800 retailer. The campaign ran across major European nations, reaching millions of smartphone users within those countries.Effectiveness-Unique visitors: 264,021-Unique engagements: 96,106-Cost-per-engagement: 0.79-Click-conversion rate: 0.14Based on the outstanding results, it can be concluded that when mobile users are given the opportunity to interact with a product inside a mobile ad, immersive 3D advertising has the power to turn users into fans. When ads become interactive visual artwork, mobile advertising proved to be incredibly engaging and effective. Nokia generated not only vast, positive brand association, but also produced a highly engaging experience for users with 360 views of the Lumia 800.“It’s been incredibly powerful to bring the Lumia 800 to European mobile users in such an interactive, engaging mobile ad. Mobile advertising has helped our campaigns exceed our expectations,” said Brian Goetz, Head of Mobile Marketing, Global of Nokia.*In order to view the Nokia campaign, please click on the Mobile URL 2 on an iPad. It will ask you to install the AdJitsu player app. Once you click "install" it will launch you right into the Nokia Lumia 800 demo. It is crucial that the judges see the 3D immersive advertising on an iPad to fully experience the technology.

*Password to access demo: nokia-2887