NIKE+ FUELBAND

Best User Experience

HILLTOP RE-IMAGINED FOR COCA-COLA

GOOGLE, GROW INTERACTIVE

Activation by Location or Proximity

BACKSEAT DRIVER

TOYOTA, PARTY

Augmented Mobile Experience

BAND-AID MAGIC VISION

JOHNSON & JOHNSON, JWT NEW YORK

Use of Multiple Screens or Networked Mobile Technology

CHEVY GAME TIME

CHEVROLET, GOODBY SILVERSTEIN & PARTNERS

Use of Innovative Technology for mobile

VIP FRIDGE MAGNET

RED TOMATO PIZZA, TBWA\RAAD

News, Weather and Media

PARKING DOUCHE

THE VILLAGE, LOOK AT ME

Charities, Not for Profit and Public Information

PAIN SQUAD

THE HOSPITAL FOR SICK CHILDREN, CUNDARI

Tablets and Other Devices

FAKE AD

BRADESCO, ALMAPBBDO

Products

BACKSEAT DRIVER

TOYOTA, PARTY

Products

MYSTERY AD

NOKIA, YOC

Messaging Campaigns, including SMS, MMS and Mobile EmailMessaging Campaigns, including SMS, MMS and Mobile Email

PENNIES FOR LIFE

MICROLOAN, DLKW LOWE

Best User Experience

PAIN SQUAD

THE HOSPITAL FOR SICK CHILDREN, CUNDARI

Activation by Location or Proximity

HIJACK

ALIAS, 4 AM SAATCHI & SAATCHI

Augmented Mobile Experience

SUNNY SALE

EMART, CHEIL WORLDWIDE

Use of Innovative Technology for mobile

NIKE+ FUELBAND

NIKE, R/GA

Social Media

CNN IREPORT

NOKIA, TURNER BROADCASTING SYSTEM

Charities, Not for Profit and Public Information

KID RESCUE

TELEFONICA, Y&R COLOMBIA

Tablets and Other Devices

BEATING FACTS

PLAN.NET

Products

TORI 500

LEXUS, TEAM ONE

Products

THE ESCAPE IAD

INTEL, ANSIBLE MOBILE

Best Integrated Campaign Led by Mobile

BE THE COACH

SOUTH AFRICAN BREWERIES, OGILVY CAPE TOWN

Best Integrated Campaign Led by Mobile

CHOK! CHOK! CHOK!

McCANN WORLDGROUP

Interface & Navigation

THE 360º NS ROYAL WAITING ROOMS

NS DUTCH RAILWAYS, XS2THEWORLD

Best Visual Design/Aesthetic

STING 25

KSM, @radical.media

Titanium and Integrated

NIKE+ FUELBAND

NIKE, R/GA

Innovative Ideas

NIKE+

NIKE, R/GA

Other Digital Channels

NIKE+ FUELBAND

NIKE, R/GA

Diversity & Inclusion in Sport

NIKESYNC

NIKE, R/GA

Viral Marketing

PAY WITH A TWEET

INNOVATIVE THUNDER, R/GA

Innovative Technology (including Stand-alone, Technological Solutions not in Association with a Brand or Creative Campaign)

OWLET

OWLET BABY CARE, R/GA

Innovative Technology (including Stand-alone, Technological Solutions not in Association with a Brand or Creative Campaign)

BIORANGER

DIAGENETIX, R/GA

Corporate Identity Schemes - Large scale

VINE

NOKIA, R/GA

Titanium and Integrated

NIKE+

NIKE, R/GA

User Experience

HAMMERHEAD

HAMMERHEAD NAVIGATION, R/GA

Networked Mobile Technology

ALVIO

QOL DEVICES, INC., R/GA

Networked Mobile Technology

THE PURSUIT BY EQUINOX

EQUINOX, R/GA

Media, Arts and Entertainment

ONE COPY SONG

ADAM TENSTA, R/GA

Innovative Technology for Mobile

LISNR

LISNR, R/GA

Sportswear, Fashion & Clothing

NIKE LAB HOLIDAY 04

NIKE, R/GA

NIKE LAB HOLIDAY 04

NIKE, R/GA

Sportswear, Fashion & Clothing

NIKE LAB HOLIDAY 03

NIKE, R/GA

NIKE LAB HOLIDAY 03

NIKE, R/GA

Retail, including e-commerce

NIKE ID

NIKE, R/GA

NIKE ID

NIKE, R/GA

Fashion & Luxury Products

NIKE LAB

NIKE, R/GA

NIKE LAB

NIKE, R/GA

Best Use of Social Media

ONE COPY SONG

ADAM TENSTA, R/GA

Short Non-Fiction Film (under 10 minutes)

THE GAME BEFORE THE GAME

BEATS BY DRE, R/GA