Mobile > Creative Use Of Technology

BACKSEAT DRIVER

PARTY, Tokyo / TOYOTA / 2012

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Activation by Location or Proximity in Mobile

24 items

Grand Prix Cannes Lions
HILLTOP RE-IMAGINED FOR COCA-COLA

Best User Experience

HILLTOP RE-IMAGINED FOR COCA-COLA

GOOGLE, GROW INTERACTIVE

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Gold Cannes Lions
BACKSEAT DRIVER

Activation by Location or Proximity

BACKSEAT DRIVER

TOYOTA, PARTY

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Gold Cannes Lions
BAND-AID MAGIC VISION

Augmented Mobile Experience

BAND-AID MAGIC VISION

JOHNSON & JOHNSON, JWT NEW YORK

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Gold Cannes Lions
CHEVY GAME TIME

Use of Multiple Screens or Networked Mobile Technology

CHEVY GAME TIME

CHEVROLET, GOODBY SILVERSTEIN & PARTNERS

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Gold Cannes Lions
VIP FRIDGE MAGNET

Use of Innovative Technology for mobile

VIP FRIDGE MAGNET

RED TOMATO PIZZA, TBWA\RAAD

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Gold Cannes Lions
PARKING DOUCHE

News, Weather and Media

PARKING DOUCHE

THE VILLAGE, LOOK AT ME

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Gold Cannes Lions
PAIN SQUAD

Charities, Not for Profit and Public Information

PAIN SQUAD

THE HOSPITAL FOR SICK CHILDREN, CUNDARI

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Gold Cannes Lions
FAKE AD

Tablets and Other Devices

FAKE AD

BRADESCO, ALMAPBBDO

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Gold Cannes Lions
BACKSEAT DRIVER

Products

BACKSEAT DRIVER

TOYOTA, PARTY

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Gold Cannes Lions
MYSTERY AD

Products

MYSTERY AD

NOKIA, YOC

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Gold Cannes Lions
PENNIES FOR LIFE

Messaging Campaigns, including SMS, MMS and Mobile EmailMessaging Campaigns, including SMS, MMS and Mobile Email

PENNIES FOR LIFE

MICROLOAN, DLKW LOWE

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Gold Cannes Lions
PAIN SQUAD

Best User Experience

PAIN SQUAD

THE HOSPITAL FOR SICK CHILDREN, CUNDARI

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Silver Cannes Lions
HIJACK

Activation by Location or Proximity

HIJACK

ALIAS, 4 AM SAATCHI & SAATCHI

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Silver Cannes Lions
SUNNY SALE

Augmented Mobile Experience

SUNNY SALE

EMART, CHEIL WORLDWIDE

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Silver Cannes Lions
NIKE+ FUELBAND

Use of Innovative Technology for mobile

NIKE+ FUELBAND

NIKE, R/GA

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Silver Cannes Lions
CNN IREPORT

Social Media

CNN IREPORT

NOKIA, TURNER BROADCASTING SYSTEM

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Silver Cannes Lions
KID RESCUE

Charities, Not for Profit and Public Information

KID RESCUE

TELEFONICA, Y&R COLOMBIA

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Silver Cannes Lions
BEATING FACTS

Tablets and Other Devices

BEATING FACTS

PLAN.NET

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Silver Cannes Lions
TORI 500

Products

TORI 500

LEXUS, TEAM ONE

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Silver Cannes Lions
THE ESCAPE IAD

Products

THE ESCAPE IAD

INTEL, ANSIBLE MOBILE

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Silver Cannes Lions
BE THE COACH

Best Integrated Campaign Led by Mobile

BE THE COACH

SOUTH AFRICAN BREWERIES, OGILVY CAPE TOWN

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Silver Cannes Lions
CHOK! CHOK! CHOK!

Best Integrated Campaign Led by Mobile

CHOK! CHOK! CHOK!

McCANN WORLDGROUP

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Silver Cannes Lions
THE 360º NS ROYAL WAITING ROOMS

Interface & Navigation

THE 360º NS ROYAL WAITING ROOMS

NS DUTCH RAILWAYS, XS2THEWORLD

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Silver Cannes Lions
STING 25

Best Visual Design/Aesthetic

STING 25

KSM, @radical.media

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More Entries from PARTY

24 items

Gold Cannes Lions
BACKSEAT DRIVER

Activation by Location or Proximity

BACKSEAT DRIVER

TOYOTA, PARTY

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Gold Cannes Lions
NARITA INTERNATIONAL AIRPORT TERMINAL 3

Wayfinding & Signage

NARITA INTERNATIONAL AIRPORT TERMINAL 3

NARITA INTERNATIONAL AIRPORT CORPORATION, PARTY

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Gold Cannes Lions
BACKSEAT DRIVER

Products

BACKSEAT DRIVER

TOYOTA, PARTY

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Gold Cannes Lions
WORLD WIDE MAZE

Services

WORLD WIDE MAZE

GOOGLE, PARTY

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Silver Cannes Lions
WORLD WIDE MAZE

Networked Mobile Technology

WORLD WIDE MAZE

GOOGLE, PARTY

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Silver Cannes Lions
BELL

Animation

BELL

WARNER BROS, PARTY

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Silver Cannes Lions
BELL

Games

BELL

WARNER BROS, PARTY

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Silver Cannes Lions
PANTENE #HAIRWEGO

Cultural Insight

PANTENE #HAIRWEGO

PROCTER & GAMBLE, PARTY

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Silver Cannes Lions
WORLD WIDE MAZE

Interface & Navigation

WORLD WIDE MAZE

GOOGLE, PARTY

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Bronze Cannes Lions
PANTENE #HAIRWEGO

Other FMCG

PANTENE #HAIRWEGO

PROCTER & GAMBLE, PARTY

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Bronze Cannes Lions
BELL

Online Digital Design

BELL

WARNER BROS, PARTY

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Bronze Cannes Lions
SPERM VISUALIZER

Animation

SPERM VISUALIZER

SPACE SHOWER NETWORK, PARTY

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Bronze Cannes Lions
BRIGHT SIREN

Photography

BRIGHT SIREN

WARNER BROS, PARTY

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Bronze Cannes Lions
LUNGS

Social Behaviour & Cultural Insight

LUNGS

NHK EDUCATIONAL, PARTY

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Bronze Cannes Lions
FAT

Social Behaviour & Cultural Insight

FAT

NHK EDUCATIONAL, PARTY

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Bronze Cannes Lions
HARUHI HUNTING

Integrated Mobile Campaign

HARUHI HUNTING

SANKYO CO., PARTY

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Shortlisted Cannes Lions
BACKSEAT DRIVER

Titanium and Integrated

BACKSEAT DRIVER

TOYOTA, PARTY

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Shortlisted Cannes Lions
UU MAP

Clothing, Footwear & Accessories

UU MAP

UNIQLO, PARTY

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Shortlisted Cannes Lions
SHUCHU REGAIN: THE EXTREME MINUET WORLD'S FASTEST ORCHESTRA

Sound Design

SHUCHU REGAIN: THE EXTREME MINUET WORLD'S FASTEST ORCHESTRA

SUNTORY HOLDINGS LIMITED, PARTY

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Shortlisted Cannes Lions
SHUCHU REGAIN: THE EXTREME MINUET WORLD'S FASTEST ORCHESTRA

Food & Drinks

SHUCHU REGAIN: THE EXTREME MINUET WORLD'S FASTEST ORCHESTRA

SUNTORY HOLDINGS LIMITED, PARTY

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Shortlisted Cannes Lions
MAGIC

Illustration and Graphic Design

MAGIC

PARTY

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Shortlisted Cannes Lions
WORLD WIDE MAZE

Games

WORLD WIDE MAZE

GOOGLE, PARTY

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Shortlisted Cannes Lions
GAGADOLL

Installation/Exhibit (including use of interactive screens)

GAGADOLL

UNIVERSAL MUSIC, PARTY

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EN ROUTE: THE SNAP UP

Use of Promotional Events & Stunts

EN ROUTE: THE SNAP UP

UNITED ARROWS, PARTY

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