The explosion and fusion of matter inside a Hadron Collider-type particle accelerator leads to the creation of a Range Rover Sport. The ad was created by combining elements of live action, VFX and CGI animation. The live action elements (mainly the car on a rig) were shot over two days. The VFX elements such as the clouds, and exploding particles were shot over a period of a week. The CGI elements - building the particle accelerator, animating the wildebeests, assembling the car were created by two post companies. This last stage took about 3 months.