Let it out:Caran d’Ache is Switzerland’s oldest and largest manufacturer of wooden crayons. Children in the country, as well as their parents and grandparents, know the brand.

The crayons campaign shown here is a reminder to them all what they love – or used to love – about Caran d’Ache: the sheer joy of creation, which anyone – no matter how advanced their skills – can relate to.

Since there was no direct, response element included in the ad the only feedback that came in were people asking for posters for their home.

We wanted to inspire people. Therefore, we simply demonstrated what's inside of a Caran d'Ache crayon.