Design > Corporate or Brand Identity
WIRZ/BBDO, Zurich / TRAVEL BOOK SHOP / 2010
Overview
Credits
BriefExplanation
Travel Book Shop is a chain of book shops specialised in travel literature. For continuous growth they need more clients.
ClientBriefOrObjective
To stand out from other bookstore campaigns by special illustrations style.
Effectiveness
The campaign’s striking approach has provoked strong response and the number of shop visitors has increased.
Execution
In a very reduced style the illustrations depict what can happen to naive tourists.
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