LET IT OUTCaran d’Ache is Switzerland’s oldest and largest manufacturer of wooden crayons. The brand is know to every child in the country, as well as their parents and grandparents. The crayons campaign shown here is a reminder to them all what they love – or used to love – about Caran d’Ache: the sheer joy of creation, which anyone – no matter how advanced their skills – can relate to.