Design > Packaging Design
LEO BURNETT SHANGHAI, Shanghai / WYETH / 2012
Awards:
Overview
Credits
BriefExplanation
Getting children to take supplement tablets is often quite challenging.
ClientBriefOrObjective
Getting children to take supplement tablets is often quite challenging. So we came up with a specially designed cap for ‘Caltrate Kids’ calcium supplement.
Effectiveness
As an engaging toy and an educational tool, to highlight the benefit of strong bones, it’s proven to be a big hit with both kids and mothers.
Execution
So we came up with a specially designed cap for ‘Caltrate Kids’ calcium supplement. When you open the cap, a limp giraffe, or a basketball player, springs to life and stands tall.
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