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MONKEY

LEO BURNETT SHANGHAI, Shanghai / SOUP DAREN INSTANT NOODLE / 2016

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Overview

Credits

OVERVIEW

BriefExplanation

Brief: 2016 is the Chinese lunar year of monkey. Clients of Soup Daren instant noodle want to have a Chinese New Year campaign to deliver the message of "irresistible taste".

Solution: We leveraged the image of money, utilizing monkey to show how people can't wait for the instant noodle to be ready.

More Entries from Casting in Film Craft

24 items

Grand Prix Cannes Lions
UNDER ARMOUR PHELPS

Direction

UNDER ARMOUR PHELPS

UNDER ARMOUR, DROGA5

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Gold Cannes Lions
CLOSE TO HOME

Direction

CLOSE TO HOME

AT&T, BBDO

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Gold Cannes Lions
HENNESSY THE PICCARDS

Direction

HENNESSY THE PICCARDS

HENNESSY, DROGA5

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Gold Cannes Lions
UNDER ARMOUR USA WOMENS GYMNASTICS

Direction

UNDER ARMOUR USA WOMENS GYMNASTICS

UNDER ARMOUR, DROGA5

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Gold Cannes Lions
DEARDADDY

Script

DEARDADDY

CARE NORWAY, SCHJAERVEN REKLAMEBYRĂ…

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Gold Cannes Lions
LOOKING BACK

Script

LOOKING BACK

CLARK STREET BRIDGE, FCB CHICAGO

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Gold Cannes Lions
HENNESSY THE PICCARDS

Production Design / Art Direction

HENNESSY THE PICCARDS

HENNESSY, DROGA5

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Gold Cannes Lions
HENNESSY THE PICCARDS

Cinematography

HENNESSY THE PICCARDS

HENNESSY, DROGA5

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Gold Cannes Lions
UNDER ARMOUR PHELPS

Cinematography

UNDER ARMOUR PHELPS

UNDER ARMOUR, DROGA5

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Gold Cannes Lions
SONY TKO

Editing

SONY TKO

STINKDIGITAL, BIG CHOP

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Gold Cannes Lions
YOUR FUTURE IS NOT MINE

Use of Original Music

YOUR FUTURE IS NOT MINE

ADIDAS, SQUEAK E CLEAN PRODUCTIONS

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Gold Cannes Lions
UNDER ARMOUR PHELPS

Use of Licensed / Adapted Music

UNDER ARMOUR PHELPS

UNDER ARMOUR, DROGA5

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Gold Cannes Lions
HENNESSY THE PICCARDS

Sound Design

HENNESSY THE PICCARDS

HENNESSY, DROGA5

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Gold Cannes Lions
SSE 'PIER'

Animation

SSE 'PIER'

SSE, THE MILL

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Gold Cannes Lions
HENNESSY THE PICCARDS

Visual Effects

HENNESSY THE PICCARDS

HENNESSY, DROGA5

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Gold Cannes Lions
CHEMICAL BROTHERS 'WIDE OPEN'

Visual Effects

CHEMICAL BROTHERS 'WIDE OPEN'

VIRGIN, THE MILL

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Gold Cannes Lions
SSE 'PIER'

Visual Effects

SSE 'PIER'

SSE, THE MILL

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Gold Cannes Lions
HIGH SCHOOL GIRL?

Achievement in Production

HIGH SCHOOL GIRL?

SHISEIDO CO., WATTS OF TOKYO

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Silver Cannes Lions
LAST

Script

LAST

NIKE, WIEDEN+KENNEDY

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Silver Cannes Lions
CHANNEL 4 REBRAND

Production Design / Art Direction

CHANNEL 4 REBRAND

CHANNEL 4, 4creative

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Silver Cannes Lions
UNDER ARMOUR USA WOMENS GYMNASTICS

Cinematography

UNDER ARMOUR USA WOMENS GYMNASTICS

UNDER ARMOUR, DROGA5

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Silver Cannes Lions
CLOSE TO HOME

Editing

CLOSE TO HOME

AT&T, BBDO

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Silver Cannes Lions
UNDER ARMOUR USA WOMENS GYMNASTICS

Editing

UNDER ARMOUR USA WOMENS GYMNASTICS

UNDER ARMOUR, DROGA5

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Silver Cannes Lions
UNDER ARMOUR PHELPS

Editing

UNDER ARMOUR PHELPS

UNDER ARMOUR, DROGA5

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More Entries from LEO BURNETT SHANGHAI

24 items

Gold Cannes Lions
SUN BATHING

Temporary Retail

SUN BATHING

A.O.SMITH, LEO BURNETT SHANGHAI

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Gold Cannes Lions
DESPAIR WHIRLPOOL

Exhibitions & Live Events

DESPAIR WHIRLPOOL

GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB, LEO BURNETT SHANGHAI

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Silver Cannes Lions
SUPOR NON-STICK PANS

Ambient: Stunts & Live Advertising

SUPOR NON-STICK PANS

SUPOR, LEO BURNETT SHANGHAI

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Bronze Cannes Lions
NON-STICK PANS

Ambient Promotion: Large Scale

NON-STICK PANS

SUPOR, LEO BURNETT SHANGHAI

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Shortlisted Cannes Lions
YANG AI (DESPAIR WHIRLPOOL)

Best Use of Live Events, Stunts and or Celebrity Endorsement

YANG AI (DESPAIR WHIRLPOOL)

GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB, LEO BURNETT SHANGHAI

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Shortlisted Cannes Lions
YANG AI (DESPAIR WHIRLPOOL)

Charities

YANG AI (DESPAIR WHIRLPOOL)

GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB, LEO BURNETT SHANGHAI

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Shortlisted Cannes Lions
OPEN CAP FOR STRONG BONES

Special Editions & Promotional Packaging

OPEN CAP FOR STRONG BONES

WYETH, LEO BURNETT SHANGHAI

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SUN BATHING

Best Use of Experiential Marketing in a Promotional Campaign

SUN BATHING

A.O.SMITH, LEO BURNETT SHANGHAI

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NON-STICK PANS

Creative Effectiveness

NON-STICK PANS

SUPOR, LEO BURNETT SHANGHAI

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GOLD MEDAL MOMENTS

Best Use of Television

GOLD MEDAL MOMENTS

COCA-COLA, LEO BURNETT SHANGHAI

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THE CROWD-SAUCED AD

Food & Drink

THE CROWD-SAUCED AD

UNI-PRESIDENT SOUP DAREN, LEO BURNETT SHANGHAI

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ICEBREAKER

Best Use of Ambient in a Promotional Campaign

ICEBREAKER

COCA-COLA, LEO BURNETT SHANGHAI

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POWER UP WITH ANGRY BIRDS

Best Use of Ambient in a Promotional Campaign

POWER UP WITH ANGRY BIRDS

MCDONALD'S, LEO BURNETT SHANGHAI

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SCAN AND HELP SAVE A LIFE

Best Use of Ambient in a Promotional Campaign

SCAN AND HELP SAVE A LIFE

LIFE YOYO ANIMAL RESCUE, LEO BURNETT SHANGHAI

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MONKEY

Casting

MONKEY

SOUP DAREN INSTANT NOODLE, LEO BURNETT SHANGHAI

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FLOATING LOTUS

Media, Arts and Entertainment

FLOATING LOTUS

SHANGHAI ZENDAI HIMALAYAS CENTRE, LEO BURNETT SHANGHAI

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OPEN CAP FOR STRONG BONES

Best Use of Shopper Marketing in a Promotional Campaign

OPEN CAP FOR STRONG BONES

WYETH, LEO BURNETT SHANGHAI

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E.S.W.N (CHICKEN)

Best Use of Shopper Marketing in a Promotional Campaign

E.S.W.N (CHICKEN)

SUPOR, LEO BURNETT SHANGHAI

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BURGER IN CHINESE PAINTING

Production Design / Art Direction

BURGER IN CHINESE PAINTING

MCDONALD'S, LEO BURNETT SHANGHAI

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OPEN CAP FOR STRONG BONES

Best Use of Ambient Media: Small Scale

OPEN CAP FOR STRONG BONES

WYETH, LEO BURNETT SHANGHAI

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BURGER IN CHINESE PAINTING POSTER

Retail

BURGER IN CHINESE PAINTING POSTER

MCDONALD'S CHINA, LEO BURNETT SHANGHAI

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POWER UP WITH ANGRY BIRDS

Best Use of Ambient Media: Large Scale

POWER UP WITH ANGRY BIRDS

MCDONALD'S, LEO BURNETT SHANGHAI

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SUN BATHING

Best Use of Ambient Media: Large Scale

SUN BATHING

A.O.SMITH, LEO BURNETT SHANGHAI

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SUPOR SMOKELESS PANS

Best Use of Ambient Media: Large Scale

SUPOR SMOKELESS PANS

SUPOR, LEO BURNETT SHANGHAI

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