Brand Experience and Activation > Use of Promo & Activation
SCAN AND HELP SAVE A LIFE
LEO BURNETT SHANGHAI, Shanghai / LIFE YOYO ANIMAL RESCUE / 2013
Overview
Credits
OVERVIEW
ClientBriefOrObjective
Build awareness for the Life Yoyo Animal Rescue and encourage donation and adoption.
Implementation
We created an arcade-style claw crane game that had distressed pet toys inside with QR codes attached to them.
Outcome
After learning about the plight of the actual animal, rescuers had the option of making a further donation, or even applying to adopt the dogs or cats.
Relevancy
Each toy has its own unique QR code that links it directly to the mobile web page of an actual cat or dog at Life Yoyo’s Animal Rescue.
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