Getting children to take supplement tablets is often quite challenging.

As an engaging toy and an educational tool, to highlight the benefit of strong bones, it’s proven to be a big hit with both kids and mothers.

So we came up with a specially designed cap for ‘Caltrate Kids’ calcium supplement. When you open the cap, a limp giraffe, or a basketball player, springs to life and stands tall.

The action - 'Open Cap' can let the consumer directly feel that if they take the 'Caltrate Kids' they will immediately gain strong bones.