The Lidl advertising concept is about to explain how they can maintain such low prices without sacrificing quality. A special iPad ad was produced to reinforce that Lidl saves on everything- conveying the quality and value in a fun and interactive way

The iPad ad must be seen as a part of a larger campaign with different medias and it is impossible to seclude numbers from it only. During the 2 week period when the iPad ad ran daily in the biggest newspaper of Stockholm's Tablet version, Lidl could see an 8% increase in sales, a 14% increase in number of customers and the salmon only doubled in sales in the Stockholm region, compared to same period the year before.

The best and most powerful way of showing the consumer this fundamental fact would be ‘learning by doing’. Lidl can keep low prices if you as a consumer contribute with a little of your time.Pair price and product, drag and drop. And as a reward for learning about our products and prices, you are also able to buy a chocolate bar of good quality for only 10 cents. Just bring your ‘homemade ad’ to the store.

With all the interactive possibilities of an iPad we could actually:Educate the consumer in a fun way about Lidl’s brand values Make them stay 30sec with the Lidl brand while showing them products and prices.

Connect the communication with a visit to the store and actually encourage them to test one of Lidl’s products.