In recent years, the number of people who want to join the advertising industry has increased considerably. Miami Ad School needed to highlight its leading position in the segment.

The activity took place in the enrollment month for annual courses. The number of visits on Miami Ad School´s website increased 26% when compared to the same month in the previous year. And the number of enrolled students increased 12% also comparing to the previous year.

To enhance the connection between the young students and Miami Ad School, there´s no better way than through advertising. We created The Big Ideas Brush Pack, a set of Photoshop brushes from many famous ads. Each brush had an element from an advertisement.

Banners on websites targeted on communication and prep-courses students stated: “Take your great Idea here”. As they downloaded The Big Ideas Brush Pack, the internet users were impacted by the message: “Great Ideas don´t come that easy.” You could also download the pack on the Miami Ad School Facebook page.