The result:The campaign helps to underscore the progressiveness of the Audi brand amongst one of its key target groups – managers and business people. And it proves that Audi LED technology really does embody Vorsprung durch Technik.

The implementation:In order to demonstrate the superior luminosity of Audi LED technology, one lamp in a row of street lamps at Munich Airport was fitted with LED technology. At night, pedestrians and passing cars can therefore immediately see that LED shines much more brightly. A poster on the lamp post explains how: Audi LED.

The task:To develop an outdoor campaign that showcases how Audi LED technology is a cut above other lighting systems in terms of brightness.The idea:We demonstrate how much brighter Audi LED is when compared to other lights – and in fact, where it really counts: on the road, at night, or simply by way of comparison.