We developed an innovative search tool: the 'Missing Add-on'. It’s the first browser add-on that blanks out banner-ads and replaces them with missing children notices instead. Through the power of Facebook, we were able to attract people to our home page.

Every year in Germany more than 100,000 children are reported missing. Because the first few hours after a child disappears are crucial, our task was to find a quick and innovative way to distribute missing children notices.

With over 10.000 downloads of the add-on, we were able to make the search for missing children much faster and more effective. 130,000 Facebook fans are with us.This was only one of several measures, which helped to establish Deutschland findet euch as the world’s largest network for tracing missing children. But the best result is, that to date 4 children have been already found.

Because the first few hours after a child are crucial we created a quick and innovative way to distribute missing children alerts.