Since the invention of shoes, you try them on, where they are sold. And in the digital age, it stays the same. We call it Virtual Shoe Fitting. It's technology, that turns regular outdoor media into virtual shoe stores, where you can try on any shoe from the online store.For the first time, we synchronized 3 Microsoft Kinect devices to scan your feet. You start by selecting any model and size. And then you can see the shoe like you are actually wearing it — from any angle and position.Also, we made shoe fitting social: So if you’re not sure whether a shoe looks good on you, you can share a snapshot with your friends via Facebook. Once you’ve made a decision, QR codes with your model and size info lead you to the mobile checkout, to get it delivered the next day.

People had fun trying, discovering and buying new sneakers, exotic shoes and shoes in funky colours. The Görtz mobile online store saw their busiest time during the course of our campaign and Görtz plans to expand their virtual stores to other countries and possible continents. It allows them to set up a full featured shoe store on minimal space.

We had to create a new store concept that makes full use of today's technological possibilities and the mobile shopping behaviour: people make an increasing amount of purchases on the go, via smartphones. We integrated a fast and easy mobile checkout system to get the shoes delivered the next day.

Our technology allowed to virtually try on any shoe, any colour, any size and see it like you actually wear it. Through the innovative use of outdoor media we allowed the shoe stores to be set up virtually anywhere. For the launch of the technology we chose the most frequented places: central stations.