Olympikus created a unique, simple and inexpensive way of relating to runners, regardless of what city in the world they are in or the size of the race they are running, making everyone understand in practice what getting inspired means.

The results? Sweat, kilometres and more inspired runners.

Creative solution: With the help of the world’s greatest running specialists, the Kenyans, Olympikus created The Finish Line Men.

Olympikus is a Brazilian sports brand that develops products for running. It sponsors a variety of marathons and sports events. Its concept is 'Get inspired'. Objective: cCeate a way of being present and activating the sponsorships, leading to interaction that would go beyond logotypes on shirts.