The match wasn't even over yet and the action was already generating spontaneous media. It became news on websites and sports blogs all over Brazil. Not to mention Telmo's excitement and joy. He was finally able to live every second of the most important night of Flamengo’s history: a moment that will never be forgotten, neither by him, nor by any of the team’s 35m fans.

December 13, 1981. Doctor Telmo, a die-hard Flamengo fan, invites his friends over to watch the World Championship. But minutes before the match, the telephone rings and he has to run off to perform an emergency birth. He ends up not being able to hear the team playing for the title.December 13, 2011. We prepared a new party at Telmo’s house, with the same friends as in 1981, and with the presence of a special birthday boy: Bruno, the baby Telmo helped birth 30 years ago.

The objective: listen to the original radio broadcast.On top of all the emotions of the broadcast, the night still has 1 more surprise in store. At the very moment Nunes, the match's hero, scores the first goal, Nunes himself arrives at the party.

Flamengo was celebrating the 30th anniversary of its greatest victory: the 1981 World Championship. And Olympikus, the team’s sports material supplier, had prepared a special tribute: broadcast again the original narration of the match on the radio. On the same day, at the same time, 3 decades later. In full. Play by play.

How to activate mass engagement and generate even more visibility? By making a fan’s evening even more unforgettable.We called in a die-hard fan who hadn’t been able to follow the match thirty years ago and gave him a chance to experience every second of the victory. In that way, we created subject matter to generate and disseminate spontaneous media. And even earned a new fan for the brand.