The brief: how could we create an interaction that went beyond putting a logotype on the Endorphin Club’s shirt, shaking up the runners’ routine? Creative solution: with the help of the world’s greatest running specialists -the Kenyans. Olympikus created The Finish Line Men.

Olympikus is a Brazilian sports brand that develops products for running. It sponsors a variety of marathons and sports events. Its concept is 'Get inspired'. One of the racing groups Olympikus sponsors is the Clube da Endorfina (Endorphin Club), which meets every Saturday morning to train.

Results? Sweat, kilometres and more inspired runners.

No matter what city in the world, the size of the race, Olympikus created a unique, simple and inexpensive way of relating to runners. Making everyone understand in practice what getting inspired means.