A 300% larger audience at over 90,000 listeners/minute. And 900% larger for the online radio. It was so successful that the action was a hot topic on the radio all the next day.The broadcast was the dominant subject on Twitter, with 5 Trending Topics over a 12 hour period, generating potential impact of 14,297,107. Enough to fill out Maracanã Stadium 174 times.On Rio de Janeiro streets, cheers, horns and fireworks sounded at every Flamengo goal.On Twitter, thousands of thank-you-Olympikus messages by fans for the tribute.And all with a radio investment of less than $27,000.

Instead of buying a standard media format, we convinced Rio de Janeiro’s most well-respected radio station to alter its schedule. During a time slot they usually dedicate to music, we broadcast again the original match narration. In its entirety. Play by play.In order to ensure the experience would be as realistic as possible, Olympikus only appeared at the beginning and end of the broadcast, without interrupting the narration.The broadcast was promoted on Twitter, Facebook, online media and through special radio spots featuring player statements. An hourly countdown was also done on Facebook.

Flamengo, Brazil’s most popular football team, was celebrating the 30th anniversary of its greatest victory: the 1981 World Championship. Olympikus, Flamengo’s sports material supplier, wanted to make the most of the date to strengthen its relationship with fans. And doing more than paying a simple tribute.Target: Flamengo fans see Olympikus as an ideal partner that places the team ahead of everything else. The brand wanted to further reinforce this image with fans.Idea: Bring back the greatest moment in the club’s history. On the same day, time and way as thirty years ago: on the radio. The form of media most closely related to football in Brazil. The fan’s inseparable companion. A form of media that stimulates the imagination, helping bring back memories.Olympikus did more than a sports material supplier needed to. It handed an extremely valuable asset over to fans: the greatest victory in Flamengo’s history.