2011 European Basketball Championship, was an awaited event by a lot of people in Turkey. We decided to create an iPhone app which would interact with TV. An application, which grabs the basketball from the TV ad!The app used a technology which recognises sound from the TV ad. When you swing the phone, the pre-defined sound waves are read, and the app knows to display the same ball that was onscreen at that moment, essentially giving you the ability to interact with the TV ad in real-time.

Garanti Bank has for long been one of the sponsors of the Turkish National Basketball Team. However; the number of sponsors was increasing. To stand out during the 2011 European Basketball Championship was difficult. We had to do something engaging, something fun and definitely something that would generate conversation.Garanti Bank at the same time wanted to grow its database of potential customers. We had to come up with a well-knit strategy and turn this chance into a fun, engaging and data-building campaign.

In the first 2 days, the app went up to take the second place in the AppStore's top 25 list. Over 55,000 (55,685) unique downloads and more than 500,000 sessions were generated. More than 55,000 people were added to the database in just 3 weeks. The ball in the TV ad was grabbed more than 100,000 times. The hoop game within the app was played more than 520,000 times. With its first-ever interactive TV ad and iPhone app, Garanti Bank became the clear winner among the team sponsors and made the headlines on social blogs and the news.

The campaign was launched on TV and through rich media mobile ads on mobile sites, iPhone and iPad applications. It was also promoted to iPhone users through targeted SMSs.Anyone using the app had to fill out a form where they would type in their names, email adresses and phone numbers. People attempted to catch the ball and unlocked the Garanti shooting game, tournament fixtures and team standings as extras. People who succeeded in grabbing the ball got a chance to win one of the limited edition tournament balls.