Audio & Radio > Product & Service
DEER
EURO RSCG, Zurich / PEUGEOT / 2012
Overview
Credits
OVERVIEW
BriefExplanation
A series of radio commercials featuring conversations between couples while driving in a car. All of a sudden the person in the passenger seat is starting to shout out loud. But instead of warning the driver right away he/she takes his/her time to describe the roadside danger in a ridiculously precise and time-consuming way. The new Peugeot with brake assistant allows the driver to do so, because it provides one with more reaction time.
ScriptInEnglish
SFX: ENGINE HUMMINGWOMAN: We’re almost there. A bit ...MAN: (SCREAMING) Look out. There’s a 1.76 m tall, white-tailed, beige and brown-spotted, imposing adult, four-…no… even five-branched antlered DEER.SFX: BRAKES SCREECHINGVO: For more reaction time: AFU – the emergency braking assistance when danger looms. Now featured in the new Peugeot 508.
ScriptInOriginalLanguage
SFX: MOTORENSUMMENFRAU: Bald haben wir es geschafft. Da vorne…MANN: (SCHREIEND) Achtung! Da steht ein circa. 1.76 grosser, beige-brauner mit caramell-farbenen Flecken versehener und imposant schönem vier, nein sogar fünfästigem Geweih auf dem Kopf stolzer HIRSCH.
SFX: BREMSGERÄUSCHVO: Bringt Ihnen mehr Reaktionszeit: AFU – die Zusatzbremskraft bei Gefahr. Jetzt im neuen Peugeot 508.
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