Audio & Radio > Product & Service
EURO RSCG, Zurich / PEUGEOT / 2012
Overview
Credits
BriefExplanation
A series of radio commercials featuring conversations between couples while driving in a car. All of a sudden the person in the passenger seat is starting to shout out loud. But instead of warning the driver right away he/she takes his/her time to describe the roadside danger in a ridiculously precise and time-consuming way. The new Peugeot with brake assistant allows the driver to do so, because it provides one with more reaction time.
ScriptInEnglish
SFX:ENGINE HUMMINGWOMAN: Wow, those mountain views …MAN: (SCREAMING) Watch out. There’s a huge, organic-rich, sedimentary, perhaps solidified a million years ago, lava-formed, moss-covered ROCK!SFX: BRAKES SCREECHINGVO: For more reaction time: AFU – the emergency braking assistance when danger looms. Now featured in the new Peugeot 508.
ScriptInOriginalLanguage
SFX: MOTORENSUMMENFRAU: Ahhhh, diese Aussicht in den Bergen ist so…MANN: (SCHREIEND) Vorsicht! Da liegt ein riesiger, sedimentsgesteinartiger oder vielleicht aus Lava vor Millionen Jahren entstandener, mit teilweise Moos und anderen Flechtgewächsen bedeckter FELSBROCKEN!
SFX: BremsgeräuschVO: Bringt Ihnen mehr Reaktionszeit: AFU – die Zusatzbremskraft bei Gefahr. Jetzt im neuen Peugeot 508.
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