Design > Graphic Design & Design Crafts
FINDING KATIE
EURO RSCG, Zurich / EURO RSCG / 2012
Overview
Credits
OVERVIEW
BriefExplanation
Find a new web developer.
ClientBriefOrObjective
Switzerland has a small market of web developers, so everybody is looking for new talents, which means the same talents.
Effectiveness
-31 applications-5 interviews with the most promising candidates
Execution
We designed a flyer with an unfinished QR Code and 10 relevant questions concerning the daily work of a web developer. Each answer was linked to a square on the code. The applicants had to find the right answer and then either paint the square black or let it stay white. With the right combination filled out, the QR Code led to a landing page, where the developer could upload his or her application. The flyer was handed out at technical university campuses throughout Switzerland.
More Entries from Self Promotion in Design
24 items
More Entries from EURO RSCG
24 items
