Design > Graphic Design & Design Crafts
MASTERPIECES 2012
EURO RSCG, Dusseldorf / INNOFACT / 2012
Overview
Credits
OVERVIEW
BriefExplanation
Innofact is a market research institute with high standards relating to accuracy, usability and quality of its results. Our task was to remind existing customers of these strengths with a beautifully designed calendar.
ClientBriefOrObjective
It is the character of market research to consolidate facts and to focus on essentials. By doing so, you can see what is supposedly well known from the start. With this in mind, we created a premium giveaway in the form of a calendar.
Effectiveness
The calendar distributed at the end of 2011, was very well received, and is now out of stock. A third edition is currently planned due to its success.
Execution
12 expressionistic masterpieces were transferred into pie charts showing the 5 most frequently used colours - an idea by the artist Arthur Buxton. The calendar will act as a reminder throughout the year of Innofact´s brand promise to customers: facts make the picture.
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