With a cast of Braddock residents, we set out to bring our theme of the new frontier to life. The goal was to begin the spot with a sense of timelessness. We wanted viewers to feel that what they were seeing could be “set” in the 1830s or the 1930s. Then, as dawn comes up, the viewer begins to realize that the pioneers the girl narrating the spot is speaking of are real people in a real place, settling a new kind of frontier in their own ways.