Design > Communication Design
J. WALTER THOMPSON COSTA RICA, San Jose / TELETICA / 2017
Overview
Credits
CampaignDescription
There is a school in Costa Rica that allows children from Nicaragua to cross the border and attend class with Costa Rican children.
TELETICA, Costa Rica’s leading TV station, invited these children to create their own country. A perfect one.
Execution
TELETICA aired a 1-hour TV Documentary about the project along with Costa Nica’s compelling anthem. At the same time, over 2000 copies of the project's book was developed and distributed in schools all around the country. This books included an introduction from the school's principal, the musicians, information about migration and human rights and of course all the material created by the children, that also was the inspiration for the graphic design.
Outcome
Thanks to this campaign, Costa Nica was trending topic, with over 50 million impressions and over 40.000 new citizens through the project's web page. This new country literally got rid of border's when Nicaragua's most important TV station also covered the story.
Strategy
Introducing Costa Nica: a country created by the children with their own motto, coat of arms, symbols, flag and rights.
In addition, the children created their very own anthem, with the help of two famous singers from Nicaragua and Costa Rica.
Synopsis
We live in a world full of xenophobia... Costa Rica and Nicaragua are no exception to this. Their political differences through the years has aggravated this terrible behaviour.
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