There is a school in Costa Rica that allows children from Nicaragua to cross the border and attend class with Costa Rican children.

TELETICA, Costa Rica’s leading TV station, invited these children to create their own country. A perfect one.

TELETICA aired a 1-hour TV Documentary about the project along with Costa Nica’s compelling anthem. The idea generated a public discussion about xenophobia...

- Over 40 thousand new citizens through Costa Nica's web site

- Over 2,000 books of the project delivered to schools around the country

- More than 50 million impressions

- This new nation literally got rid of borders when Nicaragua’s most important TV station also covered the story

It is relevant because it is an idea that uses the right media to communicate what needs to be communicated. We are at a moment where brands are learning they cannot depend on traditional media, instead they need to find the media that will be right for their ideas to reach their best potential. We can add to this that who takes the idea is a TV Channel, one of the biggest traditional media, which is great because even they understand that they need to go where its necessary.

Introducing Costa Nica: a country created by the children with their own motto, coat of arms, symbols, flag and rights.

In addition, the children created their very own anthem, with the help of two famous singers from Nicaragua and Costa Rica.

We live in a world full of xenophobia... Costa Rica and Nicaragua are no exception to this. Their political differences through the years has aggravated this terrible behaviour.