It’s worrisome how easy it is to forget the memories of a whole country. Introducing: The Memoirs Museum. A museum where the history of the nation became artwork in the voices of Costa Rican senior citizens. An initiative from AGECO, the most important organization for senior citizens in the country, the Ministry of Culture and Youth, and the National Museum of Costa Rica. 

Thousands of visitors listened to the History of Costa Rica narrated by those who lived through it. For a night, the media and senior citizens revived the front stories they once had.

Now, the Memoirs Museum is part of the annual agenda in AGECO, who is currently organizing a future edition.

PR Value: $420.000

More than 40 million impressions

This event pretended to heighten the voice of senior citizens. And it's not only that we achieved to change the perception of people that think senior citizens are boring, but we also gave those seniors the front pages back to them.

For a night, memories and stories from 16 senior citizens replaced the usual artwork from the biggest museum of the country. 

According to State’s statistics, over 800 senior citizens are abandoned every year.