A mailing with a crime story: "Double murder in the Rue Morgue". Based loosely on Edgar Allan Poe. However – just when the story is most intriguing, the narration ends on a cliff-hanger. Who has committed the double murder? To sleuth the suspect, the reader needs to go online, because: The right resolution is only on the web.This holds true not only for our crime story, but also for the new offer of Web&Mobile.

The interactive microsite gettyimages.de/webaufloesung plunges us straight into 19th century Paris. Two women were found gruesomely murdered in their apartment on the Rue Morgue.

With Web&Mobile, Getty Images offers a new service to art directors and web designers: Pictures are now available in web-optimized formats and for noticeably reduced prices. Pixel-accurate formats for all standard digital applications. Our challenge: To make the offer well-known among creatives and art buyers – quickly and successfully.

Case solved! In the first four weeks alone, almost 40% of the target group tracked down the suspect. The users were sleuthing with an average retention time of 12 minutes. And almost a quarter of them used the tell-a-friend function to implicate their friends and contacts in the crime! The double murder soon became talk of the town on the Social Web. Conclusion: After all, the right resolution is only on the web.

To sleuth the suspect, the reader needs to go online, because: The right resolution is only on the web. Augmented reality makes an interactive, three-dimensional manhunt possible with each image, the user approaches a piece of the offender and experiences a three-dimensional hunt for the villain. Picture by picture, he is lead through the scenes of the crime – and approaches the right resolution further and further. From the site of the murder, to the weapon, and to the murderer himself.