We are convinced that there are no people with limited possibilities.

There are people with unlimited talent.

We believe that only acting on the breaking point of one's abilities, one can discover his creative potential.

And who else if not teens with special needs can demonstrate the way to live and to create at the breaking point of abilities?

9 teens went to expeditions: they climbed the mountains of Caucasus and went through ices of Lake Baikal. They live in severe north conditions, move along the ice desert, balance on the edge of the rock.

During the expedition participants made amazing photos, which we presented at the interactive exposition in the centre of Moscow, and then in the major city park.

With the help of interactive installations visitors had the possibility to stand in the place of photographers and to try making the similar photos of wild nature, taken far from any civilization. The installations demonstrated what it is like, for example, to hold camera in hand while having strong hand tremor.

The project was supported by famous actors, cinema critics and photographers. The film about our heroes took place at the opening of the interactive exposition and then was shown on federal channels and in Moscow cinemas.

Number of journalists, bloggers and media persons 182

Number of publications 494

Mentioning of «FotoCh» in media increased by 1976%

Media impressions 415 107 774

PR value 1 428 571, 53 $

Total audience 59 518 000

Continuation of the photo exposition in the Gorky Park

Showing of the film «Breaking point» in cinemas «Moskino».

But the most important thing is that we proved to the society that there are no people with limited possibilities.

We organized the breathtaking project ‘Breaking Point’: photo expedition with children from «FotoCh» to the mountains of Caucasus and through ices of Lake Baikal. Amazing photographs we presented to the audience at the interactive exposition in a museum in the centre of Moscow and later in the most popular park in the city. We invited journalists and well-known bloggers to the opening and showed them a documentary film about our heroes. The project was supported by famous actors, cinema critics and photographers. Federal TV-channels, cinemas and online media demonstrated our film and announced the exposition for free.

To alter the attitude of society to people with special needs and to prove, that there are no «limited» possibilities, we addressed our audience who are men, women older than 25 years. People who are interested in art, visit museums, parks and go to cinemas, love traveling. They are active users of social networks, who are familiar with Internet shopping and read news online. Our project was also targeted at state institutions, capable of supporting «FotoCh».

We advertised our unique photo expedition in online news media and on channels of popular bloggers. We made a documentary film which was shown by Russian federal channels and Moscow cinemas. Photos made during the expedition were presented at the exposition in the centre of Moscow and in the popular city park, where bloggers and celebrities were invited. Publications about the exposition appeared in lifestyle and art media, on TV, radio and in blogs.

Lack of experience, lack of knowledge of society laws and lack of skills lead most children-orphans and children with disabilities in Russia to unfortunate events in life. In our society it is a norm to call such children «disabled», most opportunities concerning cultural realization are not available to them. However, these children need creative, psychological, social and cultural rehabilitation.

The objective of the campaign is to tell about «FotoCh», Russian charity organization that allows children-orphans and children with disabilities to master skills of the photography art together with and equally with their «normal» peers. It works according to the special programs, which were elaborated by FotoCh.

The task of the campaign is to alter the attitude to people with special needs and to prove that there are no «limited» possibilities, to inspire people with different illnesses and without them to act on the breaking point of their abilities.