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E:MG, Moscow / FEDERATION OF FITNESS AND AEROBICS OF RUSSIA / 2012

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OVERVIEW

AmbientExecutionDescription

The brief was to develop a simple idea that communicates the benefit of fitness exercisers.We made a poster with a picture of a man with the cutting in the stomach area. Then we put it on the brick wall of a business center so that the combination of the image with the bricks emphasizes the benefit of fitness exercisers.

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