Results:The most massive event for IKEA in Russia: around 150,000 visitorsMore than 4,000 CDs with exclusive content by Yevgeny Grishkovetz and IKEA storage solutions were distributed.More than 200 free publications.More than 300,000 unique site visitors

Why keep a usless old thing? Because it always has a story behind it.Evgeny Grishkovets, a famous writer, actor and frontman tells stories of his THINGTERNAL values. You got a thingternal-story to tell? Store it online on a special site. Be the best and see your prescious old thing offline in a gigantic live catalogue in the city center. Along with dozens of different activities in 4 installations built to demonstrate IKEA small space storage solutions. Modeled after a typical household most Russians live in, all rooms were also seen live on the web site.

Our challenge was to launch the IKEA small space storage solutions catalogue 2012. The problem of small living spaces relevant for the majority of Russians. IKEA offers small space storage solutions.