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E:MG, Moscow / FEDERATION OF FITNESS AND AEROBICS OF RUSSIA / 2012

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Overview

Credits

OVERVIEW

Effectiveness

5.5 million of contacts.Unusual poster attracted the attention of people.

Execution

We made a poster with a picture of a man with the cutting in the stomach area. Then we put it on the brick wall of a business center so that the combination of the image with the bricks emphasises the benefit of fitness exercises.

Strategy

The brief was to develop a simple idea that communicates the benefit of fitness exercisers.

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