This spot was part of a campaign launching the new Hyundai Sonata on the SuperBowl. The team members at the Hyundai plant who build the Sonata each considerthemselves personally responsible for the quality of every Sonata. We demonstratethis attention to detail by showing a vehicle almost literally built by hand, goingfrom bare frame to finished product as it is “body passed” by employees from everydepartment (not just assembly workers) throughout the entire factory.