Film > Product & Service
INNOCEAN WORLDWIDE AMERICAS, Huntington Beach / HYUNDAI / 2010
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This spot was part of a campaign launching the new Hyundai Sonata on the Super Bowl. The Sonata is loaded with features typically found only in high-end luxury vehicles, yet it costs less than $20,000. To illustrate this, the commercial imagines a world where opulence and expensive items are commonplace – where public basketball courts are made of marble and gold, and cops eat caviar instead of donuts.
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