Film > Product & Service
INNOCEAN WORLDWIDE AMERICAS, Huntington Beach / HYUNDAI / 2010
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This spot was part of a campaign launching the new Hyundai Sonata on the Super Bowl. The Sonata is painted with a unique, incredibly advanced process that gives it better paint quality than Mercedes. This commercial captures Sonatas going through this intricate process as though all the paint and moving pieces are dancers performing an exquisite ballet.
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