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10 YEARS FAVRE

INNOCEAN WORLDWIDE AMERICAS, Huntington Beach / HYUNDAI / 2010

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To promote the Hyundai Sonata’s 10-year/100,000-mile warranty during the Super Bowl, this commercial takes a peek at the world ten years from now. On a TV set in a bar, we see Brett Favre as he accepts the MVP trophy in the year 2020. He’s even grayer than he is today and the trophy and microphones have some futuristic touches, but as Brett speaks to the reporters, we see one thing hasn’t changed: He’s still on the fence about whether he’ll finally retire or not.

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