We aim to increase the number of participants in the event.

Young Japanese people are not that interested in traditional Japanese culture such as “Moon viewing”. Therefore we focused more on the familiar side of it. The “Moon viewing” is a traditional event that takes place in Japan every year around mid-September, when the moon looks most beautiful.

Although initially intended as a one-off, it was decided to make the event quarterly due to the very positive response. The book of haiku composed by the party organizer also sold very well.

The concept was “Design in the style of haiku”.The essence of haiku is the sharing of the imagination via the use of words with great economy. We adopted this idea in our design, showing dots with missing parts or in distorted form that gradually begin to look like the moon.The simple use of black and white in the visual is intended to express light and shadow.