Nowadays, mobile phones are an absolutely essential information media item for Japanese.From their mobile phones, they can get gourmet information, find restaurant guides and even access discount coupons.This has become extremely popular for Japanese women in their twenties and thirties.We marked the occasion for the expanded renewal of Gourmet Website "Hot Pepper" by organising an exciting campaign that targeted women in those age groups.Our QR-ARTs produced an unexpectedly high number of people who accessed the website.

Result of Hot Pepper campaignThe number of Unique Users increased 1.7 timesThe number of hits for QR-code & QR-Art during the campaign increased 5 timesThe recognition degree of Gourmet Website "Hot Pepper" increased 80% (for women in their twenties and thirties)

QR-code was a history-making technology of convenience which went largely unnoticed because it was all in black and white. But now it's been transformed into a meaningful and recognisable tool as QR-ART!!

Shinjuku, Shibuya, Ginza…When the campaign events were held in these major districts of Tokyo, popular with women, the crowds were overflowing.QR-ART is a success!!Gourmet Website "Hot Pepper" became the leading website with the largest amount of information in Japan!