Design > Graphic Design & Design Crafts

PLANET OF WORDS

DENTSU KANSAI, Osaka / MITSUBISHI / 2011

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Overview

Credits

OVERVIEW

BriefExplanation

Total design of the event, in which writers and poets recite their own words.Should express that busy working women in Tokyo can enjoy a relaxed, enriching time there.

ClientBriefOrObjective

To create a sense of tranquility with the image of planets, and the light and shadows of candles.

Effectiveness

After displaying the poster, the event was fully subscribed within a matter of days.Due to popular demand, the client is currently planning a sequel event.

Execution

The design captures the analogue goodness and warmth of gathering in the small town of Marunouchi, Tokyo for an event where - in this age where you can “tweet” to thousands at the touch of a button - words are spoken by real, live voices.

We conveyed the importance of actual sensation by printing on textured paper that people can’t help but touch.

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