Advertising iwai event, which is a promotion of unique Japanese culture. Concept:Focused on the Japanese traditional idea of celebration called iwai, using the colour combination of red and white as well as symbolic forms of wrapping.The graphic motifs are designed forms of gift-wrapping to express congratulations, including DARUMA, a good luck ornament in Buddhism.Result:Not only young people but also people of all ages could join this event, and this resulted in an increased number of visitors. We succeeded in redesigning one aspect of Japanese culture with the theme of iwai symbol.