The spot begins with a black and white screen with a POV shot of someone sitting on the sidewalk, that shows us some people walking by the street. We cut to a man in a hot dog cart looking away. This same POV shot reveals a man next a to a garbage can pointing out and shouting, 'Out, out.' Finally this POV shot moves towards a woman that looks down, grabs her purse and moves aside.

SUPER: We would ask you, to put yourself in their shoes.

The POV shot continue moving and looks down to reveal a dirty bare foot of a child.

SUPER: But they don’t even have that. Fade out.

SUPER: Help us. They need a home. Homeless Kids Foundation UMA | www.fundacionuma.org.