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MOTHER, London / AB INBEV / 2009
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It’s well known that Hollywood gets ‘inspired’ by foreign films once in a while and produces a bigger budget remake.
To most people ‘8 Mile’ is without doubt a Hollywood creation. However, what if the original inspiration was drawn from classic Nouvelle Vague cinema? Could it be true that Eminem’s bio-pic was ‘inspired’ by the plot of a 1960's French film about a young beat poet, Lapin (Rabbit) battling nerves and fellow poets in a bohemian café of Monte Carlo.In its latest viral campaign, Stella Artois 4% reveals the truth to the modern public. Not only was the 1961 classic ‘8 kilometre’ shamelessly remade as ‘8 mile’, but ‘Die Hard’ and the hit TV series ‘24’ also took ‘inspiration’ from long forgotten 1960's European classics; ‘Dial Hard’ and ‘Vingt-Quatre heures’. When watching these films, one thing becomes clear, the heroes, with their French accents and laidback attitudes are a lot smoother than their modern versions.
In the age of the Internet nothing can be hidden, and with the help of Stella Artois 4% every American re-make of a classic European film shall be exposed. After all we did it first, and we did it smoother.
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