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MOTHER, London / AB INBEV / 2009
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It’s well known that Hollywood gets ‘inspired’ by foreign films once in a while and produces a bigger budget remake.
To most people ‘Die Hard’ is, without doubt, a Hollywood creation. However, what if the original inspiration was drawn from classic Nouvelle Vague cinema?
Could it be true that the Bruce Willis action movie was ‘inspired’ by a 60s French film about an Inspector Jean MeQlain, who is toyed with by a mysterious women, setting him tasks via various phone booths across the Riviera.
In its latest viral campaign Stella Artois 4% reveals the truth to the modern public. Not only was the 1961 classic ‘Dial Hard’ shamelessly remade as ‘Die Hard’ but ‘8 mile’ and the hit TV series ‘24’ also took ‘inspiration’ from long forgotten 1960s European classics; ‘8 Kilométre’ and ‘Vingt-Quatre heures’. When watching these films, one thing becomes clear, the heroes, with their French accents and laidback attitudes are a lot smoother than their modern versions.
In the age of the internet nothing is hidden, and with the help of Stella Artois 4% every American re-make of a classic European film shall be exposed. After all, we did it first, and we did it smoother.
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