MVO: How does Miller Genuine Draft get its fresh, smooth flavour? It’s cold-filtered four times.

Exactly what is cold-filtering, you ask? Well, it’s sort of like this.

Imagine the words I’m saying right now is the beer. Now, during cold-filtering, all the impurities are removed. Like if I said, 'Hey, this is a great, f(BLEEP)ing beer. I f(BLEEP)ing love it.' See?

Or, for example, 'Miller Genuine Draft is so f(BLEEP)ing smooth. Seriously, it’s un-(BLEEP)ing-believable.' Those impurities are gone; knocked right out.

I could even say, 'It’s the finest beer around, mother(BEEP)ers,' just to illustrate the point. Anyone who tells you differently has their head up their (BLEEP).

Experience beer cold-filtered four times.

Miller Genuine Draft. Experience is Golden.

ANN: Miller Brewing Company, Milwaukee, Wisconsin. Live responsibly.