Social and Influencer > Websites & Microsites

TASTE REVOLUTION

Y&R CHICAGO, Chicago / MILLER BRANDS / 2007

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

CampaignDescription

In Spring 2006, Miller wanted to tout the news that 2.5 million beer drinkers had switched to great tasting Miller Lite. Hence, the 'Taste Revolution' was born. The interactive “Protest Song” website celebrated those who had rejected bland beer in favour of a light beer with more taste: Miller Lite.

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