Our goal was to launch a web campaign to create Miller buzz during a crucial sales period, the football season. Thus we designed a campaign to find a spokesanimal for Miller Lite. The campaign consists of various animals auditioning for the part, all the while subtly poking fun at our competition’s fondness for silly animal hijinks in their own commercials. Target audience: Males 24-35. In this webfilm we watch a penguin's candid audition.